Who Is Your Reader?

In the next few blogs, we will list some questions that you can use as guidelines in order to help you discover the purpose behind your book. The more you think about the answers to these questions, the more they will help you discover your intentions for yourself and your readers. I have provided for you possible answers to help get you thinking.

Who will read your book?

Think about the person you can help the most with the information in your book. If you are writing a book about your journey with cancer and you give information about the different healing methods you used, then someone else on the same journey would be your ideal reader. Consider that who you want to read the book might be different to who reads the book. A good example of this is a children’s book, depending on the age group, it is actually the parent or care-giver that reads the book (and makes the buying decision), rather than the actual child. Once the child reaches a certain age, it is now the child that makes the decision, although the guardian generally has to approve the choice, since they are the actual buyer of the book. This information will change how the book is found and including parent reading notes might actually help the success of the book.

Alternatively, you might be focused on having your book read by different kinds of groups, like New Age, Spiritual, Meditators, Business Professionals, Physicians, Parents, Teachers, Teenagers, Women or Travelers. This will really help with your marketing as you can target Facebook groups when you launch the book. You could feel like your book will be more applicable to people that have a specific career, live a certain lifestyle, or to people who are more focused on their personal relationships. No matter whom you initially intend to read your book, you want to use this question to focus your subject matter, your writing style, and the delivery of your book’s message.

The more niche you can make the reader, the better chance of success you will have with your book in a very competitive market. The spiritual group is a good example of this. Your reader might just be seeking information on spirituality and does not know the basic spiritual terms, or it might be an advanced spiritual seeker who is familiar with terms such as quantum physics and consciousness levels, without further explanation. This will determine the language you use when you write the book. It is much easier to write a book when you know who the audience is.

The next blog will explore the question, “what do you want your reader to learn from your book?”


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