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Sharing Your Story is Great for Your Brand and Your Business. What is Stopping You?

So many things stop us from taking that first step to share our story. For many writers, their biggest fear is “not being good enough” or that “my story is not interesting enough” or worse, that people will “judge” us and the position we hold in society.

Once you find the courage to share your story, the next step is to get it written down in a format that you can share. That could be a blog, a podcast, a speech, or a published book. Being published can give you more credibility to your speaking profile, as well as your ‘brand’. When you share with your audience, the “raw” you, they feel more connected to you and people buy from people they know and trust.

Why do we self-sabotage ourselves when we already know that our close friends do not judge us for our story, but respect and honor us for the journey we took? Likely because at some point in our life,likely as a young child, we were told to “stop talking about yourself” or “not to be weak and show your vulnerability”. I certainly know as a Brit I was taught about the “stiff upper lip” from an early age! My young adult mentor, Prime Minister, Margaret Thatcher was known as the “Iron Lady” because she did such a good job of hiding her emotions and not showing her weaknesses! I remember clearly going to business college in a full back cast following a major back operation, and holding my head high, not to show any weakness to my class mates or the teacher (but dying of embarrassment inside because the cast was so bulky and ugly). This continued into the workplace and I would never show my emotions in a mostly male dominated sales industry. No surprise then, that I too, feared sharing my story!


So why do it?

How many people have you helped already by sharing your story? If you have overcome adversity in your life, whether is it as a cancer survivor, child abuse, learning challenge, disability or simply a seemingly “normal” life, we all know at least one person that has felt inspired and motivated by our story. So why not share that knowledge with the world rather than just a few? We are all very unique in our life journey and we all learn differently at different levels. One person may feel their story is not “special” enough because thousands of people have had the same experience, but ask yourself, was it the same? Of course not, we all experience our stories in different ways, so there is always someone you can help with “your” version of “your” story! Sharing your story with the world in a published book will change your life forever, just think how many people you could help!

So how do you get started? There are a few ways you can introduce the concept of sharing your story, and one of the easiest is to start a blog. Many people have started blogs, but those that have had an impact and get the greatest following, are those that consistently blog every day (or at least 3 times a week). Before you know it, 500 words a day (maybe 30 mins of writing) is 50,000 words in 100 days!

Now you can turn those 50,000 words into a book! Can it really be that easy to write a book? Yes, it can! Add a good editor and a publishing coach and you are well on your way to be a published author!

The best thing is, you already have a following from your blog!

About Julie Salisbury

Julie is the founder of Influence Publishing Inc. and is a publishing coach through her educational company, Inspire-A-Book. Inspire-A-book offers a four week “get started” publishing program that starts May 12 th – June 2 nd . For more information on the program and other resources on getting published, please go to www.inspireabook.com/webinar-program



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